United Technologies

Brand Strategy

App Development

Video

Trade Shows

United Technologies Building and Industrial Systems came to BouchezPage with a unique marketing problem:

UTC owns dozens of global Building and Industrial System brands including Carrier HVAC, Otis Elevators, Kidde Fire Suppression, Onity Lock Systems and Taylor Commercial Kitchen Equipment just to name a few. Each brand has it’s own expert sales force spread across the world meeting one-on-one with architects, developers and builders. As you might imagine, every meeting is an opportunity to sell additional UTC products…but how do you get multiple teams from multiple brands that sell totally different equipment and systems to help each other sell more?

Our answer: Build a building that showcases all of the products in one place…and then make that building portable.

Introducing the UTC Building Possible iPad App. A touch-screen, animated, 3D tool that an Otis salesman who knows nothing about HVAC can use to showcase Carrier products while selling elevators and escalators. In Saudi Arabia. In the middle of the desert.

Problem solved. So much so that the App has been downloaded by hundreds of sales people around the globe and has been translated into Mandarin.

United Technologies Corporation (UTC) owns dozens of global building and industrial system brands including Carrier HVAC, Otis Elevator, Kidde Fire Systems, Onity lock systems and Taylor commercial kitchen equipment. As you might imagine, every meeting with a building developer is an opportunity to sell additional UTC products…but how do you get multiple teams from multiple brands that sell totally different equipment and systems to help each other sell more?

 

Our answer: Build a building that showcases all of the products in one place…and then make that building portable.

 

Introducing the UTC Building Possible Tablet App. A touch-screen, animated, 3D tool that an Otis salesperson who knows nothing about HVAC can use to showcase Carrier products while selling elevators and escalators.