RLTV

Brand Strategy

Print

Digital

Video

Website Design

On-Air Promos

Events

Trade Shows

Collateral

Retirement Living Television asked BouchezPage and our Five0 practice to help them refocus their brand both internally and externally, as well as help guide their programming. The network had suffered from a lack of direction and too much reliance on content for the 70+ (too old) audience. As might be expected, content change doesn’t happen overnight at a TV network, so our task was to find positioning that would be right for new content focused on the 50-year-old target viewer without making the library of older programming seem out of place.

First, we renamed the brand. Retirement Living Television became RLTV, a much more modern (and less descriptive) moniker. We also renovated the brand ID, from the logo to on-air graphics to trade show booths.

Second, we created a new communications strategy, shifting the focus from "retirement" to "experience." We recast RLTV programming as being for people who have been around, who know a lot about life because they have years of life experience. RLTV became the network that interests, engages, informs and inspires the experienced television viewer. Because experience matters.

Terms of Use: Hero Image is licensed by Getty for RLTV.

Retirement Living Television asked BouchezPage and our Five0 practice to help them refocus their brand both internally and externally, as well as help guide their programming.

 

First, we renamed the brand. Retirement Living Television became RLTV, a much more modern (and less descriptive) moniker. We also renovated the brand ID, from the logo to on-air graphics to trade show booths.

 

Second, we created a new communications strategy, shifting the focus from "retirement" to "experience." RLTV became the network that interests, engages, informs and inspires the experienced television viewer. Because experience matters.