L'Oreal

Brand Strategy

Events

Collateral

Branding

Who says youth equals beauty?

Mature women are smart. They are experienced. They are savvy consumers who know what they want. And what they want isn't the hollow promise of looking 20 years younger; it's the ability to look the very best 40, 60 or 80 that they possibly can.

At BouchezPage, we know the details make all the difference in consumer perception of a brand…so we changed the L'Oreal tag line by just one word…

From: Beauty at any age.

To: Beauty at every age.

The latter is a more inclusive, aspirational idea that resonates strongly with the demographic that has more money to spend than any other: women age 45+.

BouchezPage then helped L'Oreal express this idea through a campaign called L'5 O. By sponsoring the NYC Fab50 Beauty Bash, L'Oreal was able to reach 10,000 affluent women over age 50 with many different L'Oreal brands and products, from SkinCeuticals to Redken and L'Oreal Paris.

At BouchezPage, we know the details make all the difference in consumer perception of a brand…so we changed the L'Oreal tag line by just one word…

 

From: Beauty at any age.

 

To: Beauty at every age.

 

The latter is a more inclusive, aspirational idea that resonates strongly with the demo that has more money to spend than any other: women age 45+.

 

BouchezPage then helped L'Oreal express this idea through a campaign called L'5 O. By sponsoring the NYC Fab50 Beauty Bash, L'Oreal was able to reach 10,000 affluent women over age 50 with many different L'Oreal brands and products, from SkinCeuticals to Redken and L'Oreal Paris.