inVentiv Health

Brand Strategy

Print

Video

Digital

Trade Shows

Collateral

Employee Communications

Recruitment

inVentiv Health is a clinical and commercial outsource partner for the pharmaceutical industry. They provide everything from Phase I clinical trials to hiring a salesforce when a drug is finally ready for market. As a global enterprise with 15,000 employees and myriad separately branded companies assembled under one umbrella through mergers and acquisitions, inVentiv needed to create a singular focus that could serve as the “glue” for staff as well as a point of difference for their C-suite customers.

Our deep dive into healthcare services marketing revealed a “sea of sameness.” Drug companies, consulting firms, research organizations and outsource partners all saying basically the same thing: "We help save lives." A worthy sentiment, to be sure, but more of a consumer-focused promise in a business-to-business environment.

Business is focused on success. Getting the job done right and well no matter the hindrances and obstacles. For their clients, we suggested that inVentiv Health was McKinsey meets FedEx. Smart business people who do whatever it takes to cross the finish line.

This insight led us to a simple strategy:

Shortening the distance from lab to life.

In other words, while everyone else is helping to save lives, inVentiv Health is helping your business succeed. Faster.

When it comes to marketing, drug companies, consulting firms, research organizations and outsource partners like inVentiv all say basically the same thing: We help save lives. A worthy sentiment, to be sure, but more of a consumer-focused promise in a business-to-business environment.

 

Business is focused on success. Getting the job done right and well no matter the hindrances and obstacles. For their clients, we suggested that inVentiv Health was McKinsey meets FedEx. Smart business people who will do whatever it takes to cross the finish line.

 

This insight led us to a simple strategy: Shortening the distance from lab to life. In other words, while everyone else is helping to save lives, inVentiv Health is helping your business succeed. Faster.