Aerion

Brand Strategy

Print

Website Design

Corporate Identity

Trade Shows

Collateral

The world of private jet ownership is rarified to say the least. Raise the altitude to 50,000 feet, the speed to Mach 1.5 and the price to over $150 million, and a very small pool of prospective buyers shrinks to a puddle. A puddle made up of multi-billionaires.

And, to put it bluntly, billionaires aren’t like the rest of us.

The Aerion group was originally focused on saving time as the reason to buy their supersonic business jet. But billionaires look at the world differently. Our research into their thinking — and our conversations with people who sell them things like jets, yachts and art — uncovered something even more important to this group than time: exclusivity. It turns out that among the super-rich, the harder something is to get, and the more expensive and rare it is, the better.

“Anybody” can own a G6. But being able to own a jet that costs three times more, offers the very latest technology and gets them there before the other guy’s jet...that's the real reason to own an Aerion.

Get there first.

The Aerion group was originally focused on saving time as the reason to buy a supersonic business jet. But billionaires look at the world differently. Our research into their thinking — and our conversations with people who sell them things like jets, yachts and art — uncovered something even more important to this group than time: exclusivity. It turns out that among the super-rich, the harder something is to get, and the more expensive and rare it is, the better.

 

“Anybody” can own a G6. But being able to own a jet that costs three times more, offers the very latest technology and gets them there before the other guy’s jet...that's the real reason to own an Aerion.

 

Get there first.